Sometimes in our frantic search for a meaningful life purpose we forget that it’s not necessarily what we do, but who we are that counts. If we slow down long enough to listen to our inner wisdom, our intuition, we often find that our life purpose has been showing itself all along, in every vocation and hobby we’ve pursued.

It can be quite a relief when we realize we don’t have to do any one thing to be in alignment with our purpose, but instead can infuse our purpose into everything we do. This is truly living from the inside out.

My brilliant interviewee this week, Alexis Pierce, is a shining example of someone who’s stayed true to her purpose over the course of two distinguished and very different careers. From Government Strategist to Life & Business Coach, Alexis has spread her message of peace between countries as well as individuals.

She has a truly beautiful vision for our world and insightful views on why every job, no matter how seemingly small, can overflow with depth and purpose.


Q – Why do you believe so many women today feel insecure about themselves and have trouble making decisions that are intuitively right for them?


A – Women are in a tough spot. We have all the opportunity, imagination and power, but lack confidence in the knowledge that we’ll be safe and accepted should we choose to shine.

How many times have we heard that smart, successful women are “intimidating”, “aggressive”, “bitchy”, or “selfish”? Knowing these labels are the reward for being bold, instead we make small moves towards things we want and wait for feedback and reassurance that our choices are acceptable – that we’re still lovable, good women.

Deciding to stand out from the crowd and make decisions based on your own desires is a vulnerable experience for anyone – male or female. But in masculine-feminine energy dynamics, characteristics like assertion, power, and confidence are masculine traits. Ask any man – confidence is like catnip for women.

I’m not sure we’ve defined what feminine power looks like in our society yet. In the meantime, women have both incredible freedoms and are still viewed as the caregivers, who find joy and meaning in creating the perfect environment for others to excel.

Add on top of that the pressure to act, look, think and be a certain way or risk disapproval, and it’s a pretty confusing world for women. The easy response is to stay busy with tasks, errands and small things so there’s no time or mental space to face the confusion or hear alternative suggestions from your inner voice.

I know – it took me days of procrastinating to be brave enough to sit down and write these words lest I be seen as “feminist”, “sexist”, or worse, inaccurate.

Luckily, the more time we spend connecting with our own desires – what makes us feel happy, content, fulfilled – and gifting ourselves opportunities to feel those ways, the more comfortable we’ll be choosing our own joy.

Q – How did your current teaching system that includes yoga, meditation, and mindset practices grow out of your previous work as government strategic planner?


A – Since I was little, I dreamed of a peaceful world, in which everyone is happy and content. As a graduate student, I translated that into anti-war studies, which led to my dream job in the government helping vulnerable countries stabilize.

But at some point I realized it was hypocritical to advise others to create peace when I was still unhappy and discontented with myself. So I shifted focus. I devoured every self-help book I could find, started meditating, and took up yoga.

My world-peace goal stayed the same, but I changed my tactics. Now I aim to discover peace within myself and then shine my light as an example for others also searching for inner peace.

Since I’m still a strategist at heart, I built this approach right into my business. I help others identify their big purpose and then strategically align their lives and businesses to reflect their mission.

Then I help them with the crucial yet often over-looked step of becoming the person capable of living their dream. This is where practices like meditation, yoga, and mindset work are invaluable. All the clarity and planning in the world don’t matter if you’re not prepared to be your best self.

Luckily, the more time we spend connecting with our own desires – what makes us feel happy, content, fulfilled – and gifting ourselves opportunities to feel those ways, the more comfortable we’ll be choosing our own joy.


Q – If all people lived true to their purpose, talents and intuition, would we still have people to do “menial” jobs and jobs that most people find unpleasant? (For example: trash collector, custodian, etc.) If not, how would we handle these tasks if no one was “called” to do them?


A – I love this question! I believe life is a process of developing and clarifying your preferences through experiences. I also believe that people are all at different stages in this development, so one person may be trying out what it’s like to serve people through cleaning while another may be experiencing what it’s like to do it as a CEO.

However, not everyone views the circumstances of their life as their choice and so may choose to settle for what is available and comfortable rather than continue to seek out a different experience. This is a common choice of people who define their preferences by what they don’t want, instead of what they do want.

I’ll also point out two assumptions in the question, because what kind of strategist would I be if I didn’t? 🙂

First, it assumes “menial” jobs are lesser experiences than vocations with more impressive titles. I suspect there are just as many people experiencing life’s challenges in love, money and self-worth in high-paying jobs as there are in low.

Second, the question suggests that someone’s purpose can’t be fulfilled through menial tasks. I believe the role or action has nothing to do with your purpose. For example, I can fulfill my purpose of creating peace just as easily washing dishes with a equanimous mind as I can negotiating a hostage crisis. In fact, I love gifting people a moment of worry-free happiness so much, one of my favorite jobs is waitressing and I seriously considered pursuing it as a career.

The trouble comes when we don’t consciously make these decisions, but instead imagine they are imposed upon us by outside forces. The resulting feeling of victimization traps us in a cycle of feeling powerless. The solution is to claim responsibility for your life in every regard and then either accept or change your circumstances.



Bio: Alexis Pierce is a life strategist & yogi who ruthlessly strives for truth. She blends no-nonsense strategy with the transformative power of movement, breath and meditation to align your life with your vision and become the person you need to be to achieve it. Join her on the path to inner freedom at

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